WHOEVER WEARS THE HAT BECOMES AN AMBASSADOR FOR THE OVERLANDERS WAY AND THE OUTBACK.

TIME TO GO WALKABOUT.

HAVE A YAK, PASS THE HAT.

ONE HUNDRED AND FIFTY HATS will be distributed to Overlanders
who wear the hat, share their story on a new tourism website portal called
“The Great Outback Hat Yak” and then pass the hat on to someone they
believe also has a great story to tell.

This will give people on the Overlanders Way a platform to share their stories about the unique outback character.

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Overlanders Way Ambassadors would upload their Hat Yak in the form of a video, photograph, editorial, or artworkonto the website and their yaks could then be shared with people around the world on personal social media platformssuch as Facebook, Instagram, YouTube,Tik Tok, and Twitter.

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There is also a virtual hat on the website that enables anyone with a great outback story, to tell their tale and upload it directly to the website.
Our regional people are a great, yet under-utilised resource when it comes to
telling their incredible stories, and we know that everyone who lives and has
travelled along the Overlanders Way has some great stories to tell.

The 150 hats will act as 'talking hats', starting on the first date of the Race
Series, but we also have a huge base of passionate people who used to live
here, or who travelled here and are equally passionate, and so I hope the hats
will move outside the region, and eventually, beyond Australian borders.

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We also donate $10 from each hat sold to the local community P&C Group along the Overlanders Way.