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Reef To Beef
Race Series
The Overlanders Way Tourism Group proudly presents a thrilling seven-part race series, uniting communities from Townsville to Mt Isa. Join us as we boost local turf clubs, celebrate racing, and foster tourism while making history in the Outback. And don't miss our Hat Yak initiative – where Akubra hats become storytellers, sharing the essence of this remarkable journey.
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Our upcoming event, the Reef to Beef series, is a winter race series that will take you on an outback adventure from Townsville to Mt Isa in North West QLD.
This exciting route showcases the beauty and challenges of the Australian outback, all while bringing people together through the spirit of horse racing and events.
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We aim to foster a sense of belonging and excitement, where raceday attendees come not just to witness the races but to actively participate in the action. As stewards of tradition, we proudly celebrate the rich heritage of tourism and horse racing in our region while infusing it with fresh energy, innovation, and inclusivity.
The Overlanders Way Tourism Group proudly presents a thrilling seven-part race series, uniting communities from Townsville to Mt Isa. Join us as we boost local turf clubs, celebrate racing, and foster tourism while making history in the Outback. And don't miss our Hat Yak initiative – where Akubra hats become storytellers, sharing the essence of this remarkable journey!
Whether you want to volunteer, attend these outback race days or be a business partner with the "Reef To Beef" outback race series we welcome you to join us!
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Please contact Marion Lawrence for partnership options on 0439 582 415 or Overlander Way local tourist information centres as they will help you organise your itinerary and accommodation options.
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ARE YOU AN OVERLANDER?
150 AKUBRA HATS. 150 KEY PERSONALITIES WITH COUNTLESS STORIES TO TELL.
WHOEVER WEARS THE HAT BECOMES AN AMBASSADOR FOR THE OVERLANDERS WAY AND THE OUTBACK.
TIME TO GO WALKABOUT.
HAVE A YAK. PASS THE HAT.
The Outback Qld Hat Yak offers a unique opportunity to tap into a highly targeted audience across the Townsville to Mt Isa region. Overlanders will upload their " hat yak" in various forms, such as videos, photographs, editorials, or artwork, onto the Outback Qld Hat Yak website before passing their hat on to a mate who has a yarn to tell. These stories will be easily shareable on social media platforms, reaching a wider audience. The website will also feature a virtual hat, enabling anyone with an outback story to contribute and connect with your brand.
Our Social Responsibility
At Reef to Beef Race Series, we believe in the profound impact of corporate social responsibility. It is not just a duty but a commitment woven into the fabric of our ethos. We strive to foster positive change within the communities we operate in, leaving a lasting legacy of support and empowerment.
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Reef To Beef Series: Where the dust flies and legends are born.
Don't Miss Out!
NQ'S BIGGEST
CALCUTTA
Queenland’s largest calcutta will be held inTownsville in in October with a starting pool of $40,000 being guaranteed as part of the sales from the $10 raffle tickets that will go on sale soon.
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It is another dimension to the race series and it is a way for anyone to become involved in the biggest race series final.
See our website for Calcutta rules.