Join the Excitement of the Reef to Beef Horse Race Series and Outback Qld Hat Yak.

Benefits of Partnering with the Outback Hat Yak and Race Series:

Increased Visibility within the Mining and Construction Community: The Outback Hat Yak and Race Series will provide Helix Legal with a unique opportunity to showcase your expertise in construction law to a targeted audience, including key players in the mining and construction industries across the region. This partnership will strategically position Helix Legal as the go-to legal resource for businesses in these sectors.

Brand Exposure Through Storytelling: By aligning your brand with the 150 Akubra hats distributed to Overlanders, you'll become an integral part of their stories. As these individuals share their experiences and adventures on the newly launched tourism website "Outback Qld Hat Yak," your brand will be prominently featured in each story. This organic integration will create a lasting impression among your target audience.

Community Engagement: Helix Legal's support for this initiative will not only demonstrate your commitment to the local community but also encourage community engagement. The 150 hats, referred to as 'talking hats,' will serve as a symbol of Helix Legal's dedication to fostering relationships and contributing to the region's unique culture.

Global Reach: As participants share their stories on personal social media platforms, Helix Legal will benefit from exposure not only in the local community but also on a global scale. The international reach of these stories will enhance your brand's recognition and reputation.

Innovation and Technology Integration: The Outback Hat Yak and Race Series will incorporate various media forms, including videos, photographs, editorials, and artwork, allowing Helix Legal to leverage modern technology and innovation for brand visibility.

Additional Promotion: The initiative also includes the promotion of the "Reef To Beef Horse Race Series," extending the duration and reach of the partnership and exposure for Helix Legal.

Are You An Overlander? Outback Qld Hat Yak

How it Works:

Overlanders will upload their "hat yak" in various forms, such as videos, photographs, editorials, or artwork, onto the Outback Qld Hat Yak website. These stories will be easily shareable on social media platforms, reaching a wider audience. The website will also feature a virtual hat, enabling anyone with an outback story to contribute and connect with your brand.

We believe this partnership represents an exciting opportunity for businesses to strengthen their presence in the region, align with the vibrant community, and showcase your commitment to innovation and storytelling. By becoming a partner of the Outback Hat Yak and Race Series, you'll not only enhance your brand but also contribute to the celebration of the unique outback character that defines this region.